FASHION MARKETING - BRAND STRATEGY - CREATIVE DIRECTION
SELECTED WORKS
A curated collection of projects spanning brand activations, trend research, experimental retail, and luxury storytelling.
Zimmermann Pop Up
Luxury brand activation and experimental strategy and experimental marketing for Zimmermann's seasonal pop up.
How Gen Z finds themselves in between a digital and the real world. Cultural trend investigation
Head office real life experience for the London luxury world.
Wellness experience heritage luxury brand positioning for Loro Piana.
Brand book and collaboration strategy for GANNI x Samsonite partnership.
Experimental retail concept and consumer journey for ROVE London.
The capstone project of my Fashion Marketing degree, a comprehensive brand wellness platform that helps individuals find what they are missing and guiding them to experiences that will bring them back to the real world, the real themselves. A creative piece that demonstrate the full breadth of my academic journey.